About Wizwam

The name comes from a storybook and a grandmother's love.

When I was just a tiny baby in the 1980s, my grandma in England decided I needed my very own storybook. She had Wizwam and Luke under the Sea specially published with my name printed right inside, something you could do back then.

Every time we read it together, I would hear her Bristol voice bring the underwater world to life, and that little book quickly became one of my most treasured possessions.

Name origin

Years later, when it came time to name my company, I kept coming back to the magic of that book and the feeling it gave me. The name Wizwam felt like the only choice: playful, full of wonder, and carrying the spirit of those early days with my grandma.

It is a daily reminder that the best ideas often begin with a child's sense of possibility and a grandmother's love.

How to pronounce Wizwam

Primary pronunciation: Wiz Waam!

IPA: /ˈwɪz wɑːm/

Bristolian spirit: "Wizz WAAM! Under the Seeeeaaa!"

Not: "wig wham" and not "wiz" on its own.

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